About Sunali

Serial entrepreneur, design practitioner and thinker and eternal learner. Believes in design led innovation and businesses which are more customer centric and offer sustainability.
From ideation to actual commercialization of an idea, Sunali has worked with over 100 companies in her career to help them empathise with users and develop a “Customer First” approach to make their products a success. She has also actively participated in all stages of product design and development and has many years of experience in building startups from ground up. “Less is More” is her mantra believes “Lean Startups” grow faster.
She has run a successful UX design consultancy, Beon Systems, for many years and also founded and co-founded many startups, Mobikwik.com being one of them.
Apart from her professional pursuits Sunali is a budding golfer, travel enthusiast and an under paid film editor ☺.
Specialties are: Production ideation and development, Saas Product Design, UX Design, Usability Review and Analysis, Digital Marketing, Mentoring Startups

Academic History

2011: General Management Program by IIM (Indian Institute of Management) Ahmedabad

2004: PG Diploma in New Media from NID (National Institute of Design), Ahmedabad

2005: Diploma in Film Direction from New York Film Academy, New York

2001: Bachelors of Commerce from Government College for Girls Sec-11, Chandigarh

Professional Background

2005: Founder East Village Interactives

2009: Co-Founder Mobikwik.com

2012: Founder Beon Des Tech Systems Pvt.Ltd.

2013: Founder BYBO.in

2016: Co-Founder Trabug LLP


  • Woman Entrepreneur of the Year Award 2011-12 by STPI, India
  • Speaker at MSME Design Clinic Feb 2013 held in Delhi
  • Speaker at the World Usability Day @ Gurgaon, organized by Make My Trip
  • Visiting Faculty at MICA and IILM school of Design for Interaction Design
  • Co-Founder Mobikwik.com (Startup in finance and payments space), with a user base of more than 10 million users
  • Beon Systems, nominated for best UX Design Company of India, by Pool Magazine
  • Member of Board of Studies, Chitkara University
  • Mentor for multiple startups in travel and technology space.
  • Speaker and Judge for numerous startup events in the Tricity (Chandigarh).

Your can also get in touch with me on Linkedin